SPINAL WELLNESS – SEO CASE STUDY

The client was on a two-year downslide after not investing in its online marketing presence. They were one of the first online brands selling sparklers to consumers and organically ranked very well until the competitive landscape caught up and began outranking and outselling the brand. By 2017, they were down over 70% in organic sessions over the previous year. Goal – Revenue Solution A new conversion-oriented site focused on brand authority and recognition with clear product offerings. All optimized for search. • SEO after site launch with an expected 6-9 month timeline to see quality leads from Google pick up (SEO launched in February 2019. Target timeline for results Aug-Oct 2019. • Hyper Optimized Hosting (both to benefit Google & user experience) Outcome Q4 YOY results (8 months after site launch, hosting optimization, & SEO efforts) • 80% more new users and sessions from Google • 47.29% increase in avg. session duration • 53.92% increase in organic conversion rate • 178.43% more conversions from Google • 78.73% more revenue from Google ($12,182.31 increase YOY)